In the map of a place, addresses that are physically close to each other in life get placed physically near each other in the map. But in a map of the internet, how would you define closeness? Russian programmer Ruslan Enikeev decided to use the same measure that Google uses for relevancy, and which bloggers have called the currency of the internet — or even the soul of the internet. In Enikeev’s Internet Map, the more often visitors go from one site to another, the closer they appear. He mapped more than 350,000 websites from 196 countries that way.